UX PROJECTS
AI for Radio Ads
An AI solution for radio broadcast agencies.
When I started with Write Label, generative-AI was picking up everywhere. This included the advertising industry. Write Label provided media companies and advertising sales executives access to a community of ad copy writers. With AI, Write Label was able to provide radio ad scripts more quickly including generating audio for those ads using AI-driven synthetic voices.
I was tasked with designing the workflows and tools for users to generate radio ad scripts and synthetically voiced audio. Users didn’t have time to fuss with choices and were not very familiar with LLMs and AI. The designed solution was straightforward, clean, and required only a few clicks. As a result, media companies were able to generate scripts and audio in seconds.
One challenge with designing these AI-powered tools was to meet user’s expectations that AI is virtually instant. While users needed to make a few choices, it was my goal to produce as few user clicks as possible. This was also important because if the user didn’t like the generated results, it would be a quick process to generate another.
There was also a challenge to manage expectations of the quality of the generated content as AI continues to evolve. This has more to do with presenting users with a properly timed user education on what to expect from AI-generated content.
A Copywriting Platform
A ticketing system for submitting and reviewing copywriting.
Write Label provides radio broadcasting agencies copywriting services for radio and video ad spots sold to advertisers. These agencies request the creative work via Write Label’s platform and a community of Write Label writers and editors provide the client with ready-for-air ad scripts.
Writers’ workflow involved browsing a feed of available work, claiming a “ticket” on a project, and having a specific amount of time to submit a ready-for-air ad script for editorial review. The editorial team would then claim a ticket to review and finalize the script for review from the radio broadcasting agency.
The existing UI for accomplishing this workflow was dated and had a list of usability issues. The solution was an entirely new design and restructuring of the ticketing process for a project. The result resolved the usability issues, improved ease of the workflow, and modernized the look of the UI.
The project involved many hours of gathering feedback from writers so I could properly inform the best design solutions.
Yearbook Tools for Schools
An end-to-end yearbook solution.
Where yearbooks used to take months to print, Picaboo Yearbooks disrupted the yearbook industry over 10 years ago by combining on-demand yearbook printing and a proprietary yearbook design web app.
During my time with Picaboo Yearbooks I helped in keeping its design software relevant and innovative by working closely with schools and internal customer service teams and addressing needs and adjusting to changes in the education world.
The web app was essentially design software in some respects similar to Photoshop. This meant creating design tools for consumers who have never used or been trained in professional apps like Photoshop. My approach was to design tools for photo editing, cropping, text formatting, and page layout as approachable as possible.
Direct-sales Business Tools
A sales and business management platform for sales consultants.
Scentsy is a worldwide direct-sales company specializing in scented air solutions, cleaning supplies, and health and beauty products. Scenty consultants all over the world rely on an online platform for managing their goals, customer orders, sales incentives, and more.
My time at Scentsy focused on constantly improving the business tools for sales consultants. The previous generation of the platform was uninspiring for new and existing consultants looking to level up in their earning potential.
One project of mine was designing a dashboard (shown above) for consultants so they could track their commission status and performance levels. I spent a lot of time with different consultants to understand what they needed out of a dashboard and what kinds of info was motivating to them in their business. As a result, a delightful, informative dashboard greeted hundreds of thousands of consultants every time they logged into their portal.
Mobile
A location-based social media app.
A startup hired me to design a concept of their app idea. Above are a few of the 30+ screens I delivered.
An employee satisfaction and incentive app.
A startup hired me to re-design their app. Above are a few of the 50+ screens I delivered.
A mushroom identification app.
A startup hired me to design a concept of their app idea. Above are a few of the 30+ screens I delivered.
A product drop party app.
A startup hired me to design a concept of their app idea. Above are a few of the 45+ screens I delivered.